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The Beginning Stages of a New Industry    Minimize

As medical care becomes increasing specialized and expensive, the need for a Personal Health Record has become apparent.  The healthcare industry in general is at least ten years behind the rest of the country in adopting new technology.  In 2004 and 2005, President Bush called for an industry push for computerized medical records, stating “Most industries in America have used information technology to make their businesses more cost effective, more efficient and more productive. And the truth of the matter is, health care hasn't.”  Political leaders have envisioned a national computer system for all medical records, but security and cost issues are huge hurdles that will have to be overcome in order to implement such a comprehensive program.


National Disasters Play a Role    Minimize

Natural disasters and man-made catastrophes have increased awareness of the need for electronic health records.  The President and CEO of the American Medical Informatics Association (AMIA) stated, "September 11, SARS, and Katrina were an insufficient signal to the U.S. government to see that EHRs and an IT infrastructure are essential for our nation's day-to-day healthcare, as well as its long-term security and care in times of disaster." 

A new study from Frost & Sullivan, Opportunity and Trends in the US Personal Health Records Markets, 4/30/07 also stated "Hurricane Katrina proved the fragility of the traditional paper records and confirmed the advantage of having a robust health information infrastructure that captures and stores personal health information electronically."   Another large-scale natural disaster or a major bio-terrorism event could escalate funding and accelerate development of the national healthcare information database.


Two Sides to the Story    Minimize

As Congress studies the problem and debates the best way to fund a national health-records program, the software industry has moved ahead and responded with two different types of  systems for the electronic management of health records.  The first type  serves medical providers and is commonly referred to as EMRs (Electronic Medical Records) or Electronic Health Records (EHRs).  These are used to track patients' medical and billing information within the medical practice or hospital. 

The second type of system has been designed to serve the needs of the patient - the Personal Health Record (PHR) - and are completely separate from the EMRs.  Currently, PHRs are available in many different forms--each having certain advantages and limitations (see chart to the right).  Some forward-looking experts envision medical history and biometric information being collected and carried via intelligent clothing and implanted biosensors!  While that degree of technology may be decades away, effective, electronic personal health records that can be accessed on the Internet by the patient or authorized emergency personnel are already helping millions of Americans navigate around the technologically land-locked healthcare system.

Industry forecasters predict that real change to our beleaguered healthcare system will come from the patient-side, as more and more people use the Internet to learn about illness, wellness and treatment options and demand a larger part in managing and making decisions about their own healthcare.

Virtual Medical Worlds Monthly, July 2007 states "Most healthcare organizations are currently focused on electronic health record (EHR) systems and health information exchange (HIE) solutions.  However, real transformation of our healthcare system will take place when personal health record (PHR) systems are widely deployed and used across the country."   The "PHR market is still in the emerging phase, rapidly growing interest in these solutions is driving uptake.  As customer awareness of PHR solutions increase, so will its accessibility,"  Frost & Sullivan, 4/30/07.


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Vision for PHR Development

In 2005, President Bush set a national goal to have all medical records computerized within 10 years.   While commendable, this goal is viewed to be overly optomistic by the healthcare and information technology industries, which expect development of the PHR to look something like this:

Year Stage      Percentage of Population with PHRs
2007 Development Less than 2%
2014 Emerging Less than 10%
2020 Rapid Growth More than 20%
2030 Maturity More than 50%

Once implemented, "secure web-based systems will provide people with online educational materials, interactive tools for physician communication and wellness, and storage banks for personal health data that includes genomic information and clinical images."  Virtual Medical Worlds Monthly, July 2007.

 

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Types of PHRs

Type of Personal Health Record Advantages Disadvantages
Photocopies in a file folder No technological expertise required, inexpensive Easily lost or destroyed, not readily available in an emergency.
Medical Records on a Personal Computer Easily accessible by patient Not Portable, could be destroyed by a disaster, data could be lost in a computer crash, patient must have some technological experience
Medical Records on a Flash Drive, CD  Portable, inexpensive Compatibility issues at medical provider's location, device could be lost by patient and is easily damaged or destroyed
Electronic File Stored by a PHR Company

Portable--can be accessed by patient or emergency personnel via the Internet.

Inexpensive - $35 to $135 per year

Safe - Advanced encryption technology, HIPPA requirements must be met to protect patients' privacy

 

Confusing number of companies offering PHRs--patient needs to select a reputable vendor

"To raise public awareness of the PHR, the AHIMA has launched a campaign called "It's Hi Time America" that promotes four components essential to a comprehensive health record:  high technology, high quality, high security, and high standards."  From For the Record January 7, 2008 article "Healthcare 2008:  The Shape of Things to Come"  

 

 

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Facts on Getting Medical Record Copies

Average number of days to get a patient records from medical provider is about 37 days. 

Nearly 30% of records took over 2 months to collect

Two-thirds of the requests required at least 2 verbal and written attempts, while one-fourth required 3 or more attempts  

Charge per page from provider -     31%--no charge  -  Average on the rest is 80 cents per page, plus an up-front fee of $15-$30 per patient record.

Statistics drawn from a PeopleChart Survey - 2005

 

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The Time Is Now!    Minimize
Over the next 10-20 years, "healthcare organizations large and small will complete their transition to the use of comprehensive health information systems that include electronic health record (EHR) and personal health record (PHR) systems. . . . At the same time, many ordinary people, in addition to those with chronic and acute conditions that warrant close monitoring and support will adopt the use of PHR systems." Virtual Medical Worlds Monthly - July 22, 2007

CONNECTING AMERICANS TO THEIR HEALTHCARE--A landmark study completed by the Markle Foundation, July 2004 found that over two-thirds of Americans are interested in a PHR. "Market, technology, demographic, political and social trends have converged to generate an unprecedented window of opportunity for PHR development."

The 2008 Survey of Health Care Consumers by Deloitte confirms the MarkleRepot and asserts that BIG changes are in store for the healthcare industry. In 2008, consumer acceptance and usage of online services has skyrocketed. The majority are no longer compliant "patients." The have become internet-savvy "consumers" who want to make their own decisions regarding their health care and are embracing technological innovations and alternative therapies in record numbers.


The study found that consumers:
 have an insatiable appetite for information
 believe that Internet-based tools are an important resource. “For the vast majority of consumers, including seniors, online information searching is already a routine part of their lives.”
 feel that “their doctors should make greater use of the Internet to provide access to medical records, test results and other types of information.”
 want a trusted source that can provide Internet-based tools in a personalized format
A wide gap exists between what consumers want and the tools available today. The race to provide those tools is “up for grabs” – doctors, hospitals and health plans are all viewed as potential sources by consumers.

Regarding online services specifically, the survey found:
 3 out of 4 consumers want physicians to provide online services to get test results, schedule appointments, exchange e-mail, and access medical records

 Nearly half say that they would be interested in using a software program or web site to create a personal health record.


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We sincerely thank you for your interest in OnFile, and hope that you will choose to work with us to be part of the solution to America's healthcare crisis, by empowering individuals to be educated, involved, and influential caretakers of their own health in the person-centered medical system of the future.
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